NASHA MUKT BHARAT ABHIYAAN

Youth

Youth are one of the most important stakeholders of the National Nasha Mukt Bharat Abhiyaan (NMBA). As the group most vulnerable to substance abuse, they are also the most effective in connecting with and influencing their peers. Young volunteers receive proper orientation on substance-use issues and actively help spread the message across the country.

Their involvement ensures that the mission and impact of the Abhiyaan continue even beyond its official period. Youth groups such as Yuva Mandals, Nehru Yuva Kendra (NYK), and National Service Scheme (NSS) volunteers, along with NCC cadets, have played a major role by organizing and participating in awareness rallies, community meetings, poster and wall-painting competitions, sports events, and pledge-taking activities.

So far, the Abhiyaan has reached over 7 crore youth across India.

Women

Women are envisioned as crucial stakeholders in the Nasha Mukt Bharat Abhiyaan, given the powerful influence they hold within their families and communities. Their ability to guide, nurture, and shape social behaviour makes them instrumental in addressing issues related to substance abuse. With their natural leadership, empathy, and strong community networks, women have been able to engage diverse groups of people and spread awareness through multiple interventions.

Across the country, women have been mobilized, trained, and motivated to take an active role in curbing the growing challenge of substance abuse. They have participated in community meetings, awareness drives, neighbourhood campaigns, and various outreach activities, helping create safe and supportive environments for vulnerable individuals. Their involvement not only strengthens the Abhiyaan’s efforts but also ensures long-term behavioural change at the household and community levels.

Through these collective efforts, the Abhiyaan has successfully reached 5 crore women, making them one of the strongest pillars of the nationwide movement against substance abuse.

Educational Institutions

Schools and colleges have played an active and enthusiastic role in the Nasha Mukt Bharat Abhiyaan, undertaking a wide range of activities to spread awareness among students. Educational institutions organized online seminars, webinars, essay-writing competitions, painting contests, signature campaigns, and oath-taking sessions to educate young minds about the dangers of substance abuse.

Beyond classroom initiatives, rallies and awareness drives were conducted, where students highlighted the importance of the Abhiyaan and encouraged their peers to adopt a healthy and substance-free lifestyle. Sports activities such as Freedom Runs, 3–5 km marathons, Kabaddi matches, and Cricket matches were also held to promote physical fitness and positive engagement among youth.

Through these continuous and widespread efforts, the Abhiyaan has successfully reached over 17 lakh educational institutions across the country.

Master Volunteers

Each district has appointed 50 Master Volunteers who serve as key drivers of the Nasha Mukt Bharat Abhiyaan at the grassroots level. These volunteers play a crucial role in spreading awareness, mobilizing communities, and carrying out various on-ground activities within their respective districts.

More than 20,000 Master Volunteers have been identified and trained to support the Abhiyaan across the country. They are actively engaged in outreach programs, awareness campaigns, and follow-up activities to ensure sustained impact. In addition to awareness efforts, Master Volunteers guide such individuals to the nearest counseling centres and de-addiction facilities, ensuring timely support and access to rehabilitation services.